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21 review of literature research on consumer behaviour of child consumers started during second half of the twentieth century and has accelerated during recent years. Online consumer behavior: a review and agenda for future research review the prior literature of online consumer behavior and analyze the theories and the. It is worth noting that consumer buying behaviour is studied as a part of the marketing and its main objective it to learn the way how the individuals.
Consumer behaviour: a literature review miss anjali bhalerao dr rajesh kumar pandey mba 2nd year student (marketing) asst professor ssr imr, silvassa ssr imr, silvassa. Consumer behavior literature review literature review studies on consumer behavior regard consumers as key determinants of organizational. Consumer behaviour: | in order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer. This paper presents a systematic literature review of studies investigating various facets of consumer behaviour towards functional foods it focuses on published.
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